People data and omnichannel engagement technology manager

People Data and Omnichannel Engagement Technology Manager at Barilla Group. Location: Amsterdam, Netherlands. Full-time, Permanent.

Barilla is a global leader in the food industry with a history dating back to 1877. The group operates in more than 100 countries with 22 brands and a portfolio across pasta, sauces, bakery products and crispbread. Barilla employs nearly 9,000 people worldwide and aims to nourish the future with purpose and passion.

We are looking for a People Data and Omnichannel Engagement Technology Manager who shapes the implementation and optimization of technologies that enable first-party data collection, enrichment, and activation within paid media and direct marketing activations. The role understands omnichannel execution pain points and the current advertising and marketing technology stack to define and deploy a strategic technology roadmap supporting personalization at scale and first- and second-party data strategies. The role connects digital, media, data, legal, and IT teams to leverage technology that enables the business mission and goals.

• Lead Marketing Capabilities Roadmap Execution: Deliver cross-functional projects aligning with media, equity, digital, data, and legal stakeholders. Ensure alignment to Group tech standards and deadlines.
• Drive Technological Innovation: Scout, test, and evaluate new technologies. Represent the company in relevant industry committees.
• Coordinate with Data, Analytics & AI Teams: Design and execute architectures for quality data acquisition and compliance in Barilla CRM. Integrate and normalize data across sources to support personalization strategies.
• Define Roles and Responsibilities: Document operating models, RACI charts, and ensure GDPR compliance.
• Automate Consumer Journeys: Design and deploy scalable tech solutions for data-driven journey automation across direct marketing and media channels.
• Monitor Tech Performance: Maintain dashboards and documentation to track solution performance, adoption, and ROI.
• Ensure Tech Alignment and Security Compliance: Ensure digital solutions meet company tech requirements and security standards.
• Manage External Partners: Oversee vendors for timely, compliant project delivery. Manage contracts, ensure value alignment, and adherence to internal policies.

• DPO team
• Media group team
• Equity, Digital and Design Team
• Category Teams
• Analytics and Insights Team

• Global Media Agency
• Technology Vendors
• System Integrators and Digital Agencies
• Advertising Technologies Associations

• Bachelor’s degree in Marketing, Digital Media, Information Systems, or a related field
• 7+ years in marketing technology, digital marketing, or advertising technology roles
• Technical Skills: Consumer Data Platforms, Identity Management and Resolution Technologies, Data Clean Rooms, Consent Management Tools, CRM, Loyalty, and User Engagement Platforms, Email and Push Notification Technologies
• Project Coordination: Ability to manage timelines, track deliverables, support cross-functional teams
• Experience with external vendors and agencies
• Communication: Strong written and verbal communication skills; comfortable preparing documentation and presenting updates to stakeholders
• Mindset: Detail-oriented and proactive; curious about emerging technologies; collaborative and adaptable in a fast-paced environment

• Expected starting date: November 2025
• Location: Amsterdam
• Employment type: Full-time
• Seniority level: Mid-Senior level
• Industries: Food and Beverage Manufacturing

Barilla is an inclusive workplace. Our policies ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or other characteristics protected by law.