Head of analytics (build an ai-native brand in dubai)

Puffy — Amsterdam, North Holland, Netherlands

We are looking for a Head of Data Infrastructure & Analytics who will lead our e-commerce data operations, building enterprise-grade data infrastructure and governance to power strategic decisions.

This role places you at the center of our analytics transformation—architecting robust systems, implementing data observability, and ensuring data reliability for confident decision-making across our high-growth D2C business. You will work with cross-functional teams to establish the gold standard for analytics operations and enable data-driven growth in a global market.

Note: Job onsite in Dubai with relocation and visa sponsorship provided.

Compensation: AED 55,000 - AED 75,000/month + up to 25% performance bonus, all tax-free.

What You'll Own:

• Data Quality Infrastructure (Your #1 Priority)
• Audit existing tracking setup (GA4, GTM, Shopify, Klaviyo, ad platforms) and fix configuration errors
• Build automated validation systems that catch bugs before humans see them
• Implement pre-leadership QA processes with hard gates (reports don't go out until they pass)
• Create monitoring and alerting: know within minutes when tracking breaks, not days later

Technical Architecture & Reliability

• Design and maintain server-side tracking implementation for attribution accuracy
• Architect data pipelines that handle $2M+ monthly ad spend tracking without errors
• Establish technical standards: core configuration documentation

Operational Excellence

• Build the QA checklist: specific validation steps before any report reaches the CEO
• Implement data observability: automated anomaly detection, metric health dashboards
• Create runbooks: when X breaks, here is how to fix it in under 2 hours
• Enforce zero-tolerance culture: accuracy over speed, every time
• Manage existing Analytics Manager + 2 Data Specialists with focus on quality
• Train team on proper setup procedures and validation protocols
• Say "no" to ad-hoc requests that compromise data quality
• Build scalable processes: solve problems once, systematically

Strategic Projects (Once Quality is Bulletproof)

• Implement advanced attribution models for multi-channel $24M+ annual ad spend
• Scale analytics infrastructure for international expansion

Who You Are:

Must-Have Technical Chops

• 7+ years in digital analytics with proven track record of owning data quality in high-stakes B2C environments
• Expert-level knowledge: GA4, GTM, server-side tracking, data pipeline architecture, e-commerce tracking
• Ability to diagnose and fix tracking setup errors across the stack
• Strong technical skills: SQL expert; Python or R for data validation
• Data engineering knowledge: ETL/ELT, data warehousing, API integrations, event-driven architecture
• Experience building data quality systems: automated validation checks, data observability, monitoring

The Operational Mindset

• You're a builder, not a presenter: excited about architecting systems
• Zero-bug mentality: you take it personally when bad data gets through
• Process-driven: you document, systematize, and scale solutions
• Comfortable saying no: protect data quality even when inconvenient
• Firefighter turned fire-preventer: you’ve built systems to prevent data disasters

Leadership & Communication

• Proven team leadership: manage 3+ person analytics team with focus on quality and growth
• Explain technical issues to non-technical executives without oversimplifying
• Enforce standards: accuracy is non-negotiable
• Cross-functional influence: work with engineering, marketing, and product to fix data at the source

Ideal Background:

You've done this before:

• Reduced data quality incidents by 90% using specific systems
• Architected tracking infrastructure handling significant ad spend with high accuracy
• Built automated validation that caught errors before leadership
• Led server-side tracking migration solving attribution problems

Bonus Points For:

• Experience with data observability tools (Monte Carlo, Great Expectations, dbt tests)
• Analytics engineering or data reliability engineering background
• Track record in high-growth e-commerce
• Attribution modeling for multi-channel marketing
• Data quality systems scaling internationally

The Puffy DNA

We’re restless, perpetually hungry, and fast-paced, driven by a belief that we can outperform competitors. Let’s understand what success means for you:

• Be the Owner: take ownership of your work with autonomy and accountability for results
• Execute with Urgency: act quickly and decisively in a high-stakes environment
• Demand Excellence: solve hard problems and push for high standards
• Go All-In: commit to critical projects and team success

Ready to Shape Your Story?

Click Apply and take the first step.