Omnichannel manager

Werkgever:
1936 GlaxoSmithKline B.V.
Regio:
Amersfoort
 
Functieomschrijving

Key Responsibilities:

  • Drive an omnichannel approach for Oncology priority brand ensuring a good mix of innovative and traditional channels.
  • Own digital media strategy and digital brand strategy.
  • Define customer journeys in line with Global guidelines.
  • Define insight based and data driven targeting of high customer groups with differentiated personas to maximize reach & impact of the actions defined in the brand plan.
  • Identify, establish and evolve KPIs to maximize impact of omni-channel approach.
  • Collaborate closely with the brand Launch Lead and brand manager to ensure the smooth implementation of campaigns aligned with the strategic brand / launch plans.
  • Manage multiple projects simultaneously and prioritize tasks based on business objectives and timelines.
  • Interact with local and global agencies, manage the approval processes and implement locally.

    • Why You?

    Basic Qualifications:

  • Recent Oncology Marketing experience in an affiliate, at least 3 years, with track record and strong knowledge of market issues and opportunities.
  • At least 3 years of hands-on digital marketing and omnichannel experience.
  • Excellent project management skills: ability to independently manage multiple initiatives at the same time.
  • Experience with KPI setting and measuring and driving optimization of digital activities.
  • Dutch and English language mandatory.

    • Preferred Qualifications:

  • Launch experience in Oncology.
  • Experience in a Sales customer facing role.
  • Key contributor to a significant transformation process in marketing from traditional to digital, omni-channel, personalized, data-driven marketing.

    • #LI-GSK

    Why GSK?
    Uniting science, technology and talent to get ahead of disease together.

    GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

    People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

    GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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