Amsterdam | Full-time
Urban Gym Group is an industry pioneer within the European wellness and fitness community, with over 50 clubs and studios in major cities across the Netherlands and the United Kingdom. You might know us from brands such as Trainmore, ClubSportive, Gymbox (UK), Renessence, and BTY CLB.
We’re looking for a talented, Dutch-speaking CRM Automation Specialist to take our marketing communications to the next level. In this medior role, you’ll take ownership of impactful campaigns that resonate with our audience. You’ll play a key role in crafting personalised, data-driven strategies that not only engage and activate but convert, while driving continuous improvement through performance analysis and innovation. You are a part of our Base Management and Retention marketing team and will work on all Urban Gym Group brands, both in the Netherlands and in London.
Key Responsibilities
- Develop, execute, and optimise marketing campaigns across multiple channels; email, app, WhatsApp, SMS and in-club communication.
- Develop compelling content together with our Brand Team that drives action.
- Strategically segment and manage audiences for targeted outreach.
- Monitor and analyse key performance metrics (open rates, clicks, conversions).
- Lead A/B testing initiatives to refine CRM performance.
- Collaborate with internal teams to create on-brand communications.
- Manage and improve automations and workflows.
- Build and optimise automated funnels for customer journeys.
- Stay ahead of email marketing trends and innovations to elevate our strategy.
You
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- 2 years of hands-on experience in digital marketing, with a focus on CRM and marketing automation.
- Dutch native proficiency, both written and verbal.
- Excellent English proficiency, both written and verbal.
- Proficiency with email marketing platforms and tools.
- Strong understanding of A/B testing, segmentation, and automation strategies.
- Basic knowledge of HTML/CSS for email design is a strong advantage.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Proactive, detail-oriented, and comfortable working in a fast-paced, collaborative environment.
- Experience in retention marketing is a pro.
We offer
- A competitive salary and 8% holiday pay based on your annual salary
- 26 holidays based on full-time employment.
- Exchange of Public Holidays
- Participate in our Work in Club Programme
- Charity work one day per year
- Unlimited access to all our first class locations for you and a +1
- At the Urban Gym Group, well-being is key, therefore, you and your family members have unlimited access to the services of our well-being partner OpenUp.
- A beautiful and attractive head office just 10 minutes walk from Amsterdam Central Station
- Remote work option for 10 working days a year
- 750 amazing colleagues who challenge themselves and each other