About HyxiPower
HyxiPower is a fast-growing global company specialized in photovoltaic inverters, home energy storage systems, and smart energy platforms. With a strong presence across Europe, we are now expanding our local marketing team in the Netherlands to further support our brand growth in the Benelux region.
Role Overview
We are looking for a Senior Marketing Specialist with at least 4 years of relevant marketing experience. The ideal candidate will be responsible for driving HyxiPower’s marketing initiatives in the Netherlands and the wider Benelux region, across both online and offline channels.
This is a key role to strengthen our local brand presence, support sales growth, and build lasting relationships with industry stakeholders.
Key Responsibilities
- Event & Offline Marketing
- Plan, organize, and support roadshows, trade fairs, and installer events across the Netherlands and BNL region.
- Manage logistics for the demo van and local event setup.
- Digital & Online Marketing
- Translate, adapt, and localize marketing content for the Benelux region (website, brochures, press releases, etc.).
- Manage social media channels (LinkedIn, etc.) and ensure consistent local engagement.
- Execute and optimize digital advertising campaigns.
- Public Relations (PR)
- Build and maintain relationships with local media, journalists, and industry publications.
- Draft, localize, and distribute press releases, case studies, and success stories.
- Manage PR campaigns to enhance brand awareness and credibility in the Benelux market.
- Support crisis communication and ensure brand reputation management.
- Influencer & KOL Marketing
- Identify, recruit, and manage relationships with local influencers, KOLs, and industry experts.
- Develop influencer campaigns to generate awareness, engagement, and lead conversions.
- Monitor influencer performance and provide regular reports on ROI and impact.
- Channel Marketing
- Collaborate with distributors and installers to create and implement co-marketing campaigns.
- Cross-functional Collaboration
- Work closely with the European HQ team to align brand strategy and ensure consistent messaging.
Requirements
- Dutch speaker, with excellent written and spoken English.
- Minimum 4 years of marketing experience, with proven track record in at least three of the following areas:Public Relations (PR) & Media Relations，Influencer & KOL Marketing，Digital Marketing & Advertising，Social Media Management（mainly Linkdin），Event & Trade Fair Marketing，Channel/Partner Marketing.
- Strong hands-on experience with event organization and digital campaigns.
- Good communication and stakeholder management skills.
- Strong cost-awareness and ability to control marketing budgets effectively.
- Proactive, organized, and able to work independently in a fast-paced international environment.
- Based in or willing to commute to Hoofddorp.
What We Offer
- A dynamic and international working environment.
- Opportunity to play a key role in building HyxiPower’s brand presence in the Netherlands & Benelux.
- Competitive salary and benefits package.
- Growth opportunities in a rapidly expanding global company.