Marketing performance and reporting specialist

Werkgever:
Amplifon
Regio:
Utrecht
 
Functieomschrijving

Who we are
Amplifon is the global leader in the hearing care retail industry. Since we’ve been changing the lives of millions of customers all around the world. And though we are a global company that’s constantly growing, we have a start-up approach and strive for innovation every day. We take pride in setting the standard for our industry and constantly challenge and improve the customer and employee experience.


Amplifon is a multinational company and the global leader in hearing care solutions and services for retail expertise, customization and consumer care. More than , professionals every day in a network of , points of sale in countries, give back the joy of hearing, feeling and living to thousands of people across the world.


In Amplifon we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and back-office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers. We believe that it’s only through strong investment in talent engagement, continuous professional development, support and recognition that our people can exceed every limit and build a fulfilling career.


In the Netherlands, Amplifon operates as Beter Horen with around points of sale and dedicated professionals that empower people to discover all the emotions of sound. Amplifon Netherlands is located in a modern office in Utrecht.

The role


We are looking for a Marketing Performance and Reporting Specialist who will support our marketing team with insights gained from analyzing company data. The ideal candidate is adept at using large data sets to find opportunities for developing our current customer knowledge and to test the effectiveness of different courses of action. They must have strong experience using a variety of data mining/data analysis methods, using a variety of data tools, building and implementing models, using/creating algorithms and creating/running simulations. They must have a proven ability to drive business results with their data-based insights. 


At the same time they are comfortable working with a wide range of stakeholders and functional teams, you will work closely with the business and identify relevant opportunities or risks for business/revenue growth. The right candidate will have a passion for discovering solutions hidden in large data sets and working with stakeholders to improve business outcomes.

Responsibilities

  • Work with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions (particular focus on Marketing and IT stakeholders)
  • Design and implement processes to ensure data quality and data enrichment
  • Mine and analyse data from company databases to drive optimization and improvement of customer insights
  • Assess the effectiveness of CRM, Digital, brand, media and advertisement activities
  • Translate data insights into compelling and to the point recommendation and output for marketeers and other stakeholders
  • Leads regular marketing customer funnel forecasting process and monitors business 
  • Develop custom data models and algorithms to apply to data sets
  • Use predictive modeling to increase and optimize customer experiences, revenue generation and other business outcomes
  • Coordinate with different functional teams to implement Business KPI dashboards and monitor outcomes.
  • Develop processes and tools to monitor and analyse model performance and data accuracy.
  • Provides data to forecast all main funnel events (test, trial, sales, ASP) and product mix also at shop level.
  • Conducts ongoing category and product level analysis.
  • Extracts data to create ad-hoc analyses that enable deeper understanding of customer segments, marketing campaigns, business trends and channel performance.

    • What you will need

  • Master’s degree in Computer Science, Data Science, Finance, Economics, or a related field
  • – years of relevant (work) experience in a role as a Data Analyst
  • Experience with SQL to manipulate data and extract insights from large datasets
  • Experience with Excel and Power BI or Tableau
  • Ability to generate insights from data and clearly communicate them to stakeholders and management
  • Self-directed and able to deliver results even in ambiguous projects with incomplete data
  • Interested in and capable of working in a fast-paced and dynamic environment
  • Fluency in English language, Dutch would be beneficial but not mandatory

    • We offer


    The opportunity to work at an international and purpose-driven organization where you can really make a difference in people’s lives. We offer you the option to partially work from home to create a good work-life balance. We give you every opportunity for a wonderful career where you will be able to help shape a growing organization. We offer you a versatile and responsible role with many opportunities for personal development through education, training, workshops, coaching, k+ training courses from LinkedIn Learning and access to the Ampli-Academy!

    In addition you will get:

  • vacation days + an extra inclusivity day (an extra free day) and the option to buy up to additional leave days;
  • A good salary, bonus and a good pension arrangements; 
  • A homework compensation and budget for setting up your workplace at home;
  • The possibility to lease a bicycle of your choice via Lease-a-Bike;
  • A company fitness arrangement;
  • The option to use a NS-business card.

    • Amplifon provides equal opportunity to everyone and is committed to ensuring a diverse and fair work environment. We believe that if we value each other's uniqueness and respect each other's differences, we can achieve more and that diversity adds value to our culture. Regardless of your gender, country of origin or background, we encourage everyone to apply at Amplifon.


    “Help us to empower people to rediscover all emotions of sound and we help you to build an international career with no boundaries!”

     Kernwoorden