Marketing analytics engineer

Werkgever:
Coolblue
Regio:
Rotterdam
 
Functieomschrijving
As a Marketing Analytics Engineer you make our online marketing even more effective. You are responsible for the development and quality of complex data processes, with a focus on personalization. You build data models, data processes and a robust architecture in our Google Cloud environments. In your role you interact with different stakeholders every day. How do I become a Marketing Analytics Engineer at Coolblue? As a Marketing Analytics Engineer you are responsible for building and scaling our marketing personalization data processes. For example, you ensure that our online marketing is used as effectively as possible. You do this by bringing together customer data and segmentation logics. For this you use tools such as dbt, Python, Airflow and BigQuery. You will also contribute to an in-house Customer Data Platform (CDP). In your role you interact a lot with different marketing teams. You improve the scalability and quality of Coolblue's marketing. Pretty important. You enjoy doing this, Work analytically and proactively on data models and an in-house Customer Data Platform (CDP) for optimal use of customer data. Work with a large amount of data, for example about customer behavior on the website or external channels. Interact with multiple teams about their marketing channels, such as emails, banners or push messages. Use a wide set of tools such as dbt, Python, Airflow and BigQuery to write the smartest logic, automate it and analyze results. Lead projects from A to Z, with the aim of optimizing the data models. You recognize yourself in the following, A masters degree with a strong quantitative component, such as Business Analytics, Econometrics, Economics, Marketing or Business Information Management. At least 2 years of relevant work experience. Experience in building and monitoring data processes. Knowledge of at least one of the programming languages SQL, Python or R. Also knowledge of dbt, Looker and/or Airflow? Great. A good understanding of the Dutch and English language. You live in the Netherlands. This is what you’re looking for in a job, Money. An extraordinarily good work environment. Where we interact as friends and you can just be yourself. Monthly drinks, freshly prepared snacks, legendary Coolblue parties and the best team activities. A fine balance between working at the office and working from home. Of course, we’ll help you create the best home-office possible. Including desk chair, laptop, and blue garlands. Plenty of room for your own ideas, initiatives and choices. You do your work your way. Travel allowance, a retirement plan and an allowance when you work from home. 25 leave days. As long as you promise to come back. A picture-perfect office at a great location. You could crawl to work from Rotterdam Central Station. We recommend just walking for 2 minutes, though. With over 30 training courses in our own Coolblue University, you become a little better every day. A discount on all our products.
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